Juvenile Category Manager

ARTSANA TURKEY BEBEK VE SAĞLIK ÜRÜNLERİ A.Ş.

About Chicco

Chicco; the flagship brand of Artsana Group has always been “wherever there is a baby” and is one of the top 10 Italian consumer goods brands with a presence in over 120 countries, with more than 360 single-brand stores. With more than 60 years of expertise, Chicco is a world-renowned multi-specialized parenting brand with a common vision running through each of its business areas; Juvenile, Nursing, Toys and Fashion. Thanks to Chicco Research Center, our brand has reached a high level of expertise with a wide range of product solutions covering all the needs of the parents & the babies throughout their journey. Artsana Turkey/ Chiccco has been operating in Turkey since 1998 with the common global vision for different vertical business units: Juvenile, Nursing, Toys and Fashion.

CATEGORY MANAGER – JUVENILE 
Job Description and Responsibilities:

• Reporting to Marketing Director.
• Develop, budget, implement and review marketing plans in line with the company strategy and objectives to ensure the profitability and the long-term growth of the category,
• Define the most suited actions and tools to reach set objectives and reach sales&profitability targets with P&L responsibility,
• Collaborate extensively amongst departments to successfully implement new launches in line with local market needs (assortment),
• Formulate pricing strategies, product mix, positioning, communication and promotions,
• Make forecasts for product demand to ensure the sustainability of inventory. Monitor company and client inventory turnover, sales, returns, promotions and special offers,
• Manage agency (ATL/BTL/influencer) and customer relationships to ensure any outsourced work is consistent, high quality, cost-effective and reflects global branding specifications,
• Conduct consumer, commercial and economic researches to identify customer needs with insights to serve and become the number one choice of target audience,
• Closely follow the business developments & competition and analyse the market trends.

QUALIFICATIONS

• Degree in BA, Economics, Engineering, Communications from a reputable university.
• 3+ years marketing or category experience, preferably in FMCG or retail sector.
• Passionate about Marketing and Category Management
• Experience or interest in baby sector is a plus
• Proven track record of delivering multifaceted campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing plans.
• Exceptional project/ budget management skills. Ability to prioritize, multitask and lead.
• “Out of the box” thinking is highly appreciated.
• Distinctive customer and team orientation and high intercultural competence.
• Good computer skills, especially Excel and Power Point.
• Superior oral, written, presentation as well as highly acquired interpersonal skills.
• Excellent command of spoken and written English. Italian is a plus.