Trade Marketing Executive

Farmasi Kozmetik

Founded in the 1950s, Farmasi is Turkey's leading manufacturer and seller in the categories of colored cosmetics, skin and personal care, household cleaning products and food supplements. Farmasi, which has exports to 125 countries, operates in 33 countries and is the 28th largest Direct Sales Company in the world.

Farmasi Headquarters Istanbul / Çekmeköy location is looking for a Trade Marketing Executive to be assigned with in the Marketing Department.

Responsibilities:

• Plan unique, interesting and commercially viable catalogs in a way to drive consultant engagement to positively impact activity and sales per active
• Plan catalogs in-line with the pre-determined flow strategy and merchandising strategy to hit targeted KPls, frequency of discount, discounting thresholds to get the main objective : sales & margin
• Build merchandising prices based on agreed pricing strategy/margin targets, historical data, consumer trends and competitor activities
• Measure and report performance of all marketing campaigns and assess against goals (ROl and KPIs)
• Conducting focus groups/in-depth meetings to develop the productivity of launches, offers and campaigns
• Working closely with communication team to support low performers, launches and key offer in digital media
• Monitor competitors' and other global regions' activities such as new merchandising strategies, loyalty programs, offers to implement best practice, catalog executions
• P&L follow up & reporting
• Plan and implement sales actions including Loyalty (for current consultants) & Welcome
• Programs (for newcomers), Lottery Program to support catalog plans and to positively impact activity & sales per active

Qualifications:

• Minimum 3 years of experience in partnership management, segment marketing management and other relevant marketing role (Preferably experienced in MLM companies)
• Bachelor's degreein Industry Engineering or Computer Engineering from a reputable university
• Excellent business English (written and spoken)
• Financial knowledge & commercial understanding
• Good understanding of market research methods
• Knowledge about digital marketing and e-commerce KPI skills
• Well-developed analytical skills and the ability to deduce meaningful conclusions from data
• Excellent organization skills with ability to handle multiple projects, priorities and deadlines
• Self-motivated and result-driven; able to work effectively even amid occasional ambiguity or imperfect information