Media Planning Senior Specialist

Multinet Up

Launched in 2012 ininal is dominating Turkish non-banking prepaid payment market and displays true potential of independent fintech companies without the backing of banks. Ininal continues to elevate its offerings and expand the non-bank transactional banking ecosystem. Today, ininal boasts an e-wallet with bill payment and money transfer features. The platform has more than 50 open APIs allowing other start-up and companies to introduce their own payment tools alike. ininal accounts can be topped-up from more than 45 thousand locations providing x20 times wides reach than any single bank. Ranked first by public vote at 2016 European Fintech Awards, ininal has been bestowed numerous awards by reputable parties including 2015 EY Accelerating Entrepreneurs Programme Final Participant, 2014 Europe Red Herring Winner, 2014 BBVA Open Talent Finalist / New Banking Category and many more.

We are looking for self-motivated, fast-learner Media Planning Senior Specialist to join our marketing team in our journey to provide innovative financial services to millions of people. 

• Bachelor’s degree from a reputable, top-tier university in Marketing, Business, or relevant field 4-5 years experience in hands on media planning
• Must be creative, innovative, able to identify and optimize media opportunities, and able to work under pressure in a fast paced environment
• Excellent written and verbal communication skills in Turkish and English
• Proficiency with Excel, Word and PowerPoint
• Analytical mindset, ability to think creatively with an ‘outside the box’ approach
• Strong communication and negotiation skills to persuade both internal and external stakeholders on strategic issues
• Ability to manage time effectively and foster a multidisciplinary approach
• Ability to create own agenda and effectively manage third party stakeholders and business partners
• Knowledge of KPIs and marketing techniques for media planning
• Skilled at problem-solving
• Strong understanding of media strategy development
• Ability to manage and deliver on multiple demands within challenging deadlines
• Ability to communicate effectively with team members
• Demonstrated ability to see a new idea through from concept to execution
• Strong attention to details and very good at overseeing budget control
• Have comprehensive knowledge of research required by the industry

Job Description:

• Analyzing data, thinking creatively and designing innovative strategies to make sure marketing campaigns reach their target audience in the most effective way possible
• Interacting with internal and external partners to evaluate, implement, and maintain a media plan
• Collecting and analyzing information on different media channels like television, films, the internet, and outdoor posters and digital billboards
• Creating or recommending certain media strategies to increase brand recognition, sales and acquisition
• Working with agency partners in the creative development of conventional media projects, media management, PR activities and events
• Keep up to date with marketing activities in the sector, market dynamics, competitors and new opportunities. Proactively research and develop media angles, ensuring optimum coverage for the company
• Develop an aggressive media relations strategy, seeking high-level placements in print, broadcast, and online media
• Build and maintain strong relationships with appropriate media contacts for the company
• Set parameters for lead collection at media plan
• Plan event from start to finish according to requirements, target audience and objectives
• Determine ROI of each media plan and utilize information for budgeting purposes and analyze the media plan’s success and prepare reports
• Come up with suggestions to enhance the media plan success
• Coordinate all operations negotiate with vendors and suppliers
• Development, production and delivery of projects from proposal right up to delivery
• Delivering media plans on time, within budget, that meet expectations.
• Setting, communicating and maintaining timelines and priorities on every media plan