Social Media Unit Manager

Watsons

About Watsons

Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer with 15,000 stores in 25 markets. Every year, over 5.2 billion customers and members shopped with our 12 retail brands in stores and online.

With over 140,000 employees worldwide, including 12,900 in Hong Kong, A.S. Watson Group is also a member of the world renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.

Watsons is Asia’s leading health and beauty retailer, currently operating over 7,200 stores and more than 1,500 pharmacies in 13 Asian and European markets. Watsons Turkey is one of the leading beauty and self-care chain stores in Turkey with more than 340 stores in almost 100 cities. We work with might and main in order to become the first choice of our customers in the scope of self-care with our more than 3.000 personnel.

• University degree
• Minimum 7 years of experience in creating content and creative projects for social media,
• Experience in working with social media influencers,
• Knowledge of Social Media Ad campaign management,
• Excellent computer skills (HTML knowledge is an advantage),
• Proficient in English,
• Strong communication and analytical skills,
• Result oriented, self-motivated and hard working,
• Collaborative and effective approach to problem solving,
• Strong project management skills,

İŞ TANIMI

• To develop and implement digital marketing plans and projects in line with overall marketing & communication strategies,
• To analyze the effectiveness of projects, take necessary improvement actions if necessary,
• To manage daily content of all digital platforms,
• To manage and implement digital marketing planning,
• To identify and follow up latest trends, seek out new opportunities,
• To localize global and regional digital initiatives&contents,
• To work closely with other local and regional teams in executing digital projects and plans,
• To be responsible for digital marketing budget,